Category: General

Posted on March 20, 2019

Market Driven Innovation

[ad_1] Market Driven Innovation (MDI) is designing, managing and implementing your innovation process based on the needs and wants from your key markets. MDI is not new, but still today, many companies have found it difficult to transform their innovation work from their entrenched technology and product forward approach they have been using to a […]

Posted on March 20, 2019

4 Key Ingredients of Outstanding Web Design

[ad_1] Outstanding web design is a marriage of art and science. It occurs when behind-the-scenes technical programming is infused with aesthetic appeal. The end result is a visually engaging and profitable marketing tool that appeals to both human visitors and search engine spiders. While this convergence of technological and creative skill can manifest itself in […]

Posted on March 20, 2019

Does Your Website Follow "The Iron Law of Marketing?"

[ad_1] Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about […]

Posted on March 19, 2019

A Couple Resume Tips From a Small Business Owner

[ad_1] As a small business owner, I thought it might be valuable to offer some tips about what kinds of things I notice on people's resumes who apply for work with my company. You would think that people would be way better at these kinds of things by now. I guess maybe the ones who […]

Posted on March 19, 2019

Website Designing & Development – Get Connected Online

[ad_1] In this ever-Changing business market, website is one of the most important source through which you can develop your business. In fact website is your window to the world. Technology has changed the face of communication and effective communication has transformed this world into a global village. A global village which is using the […]

Posted on March 17, 2019

The Wild West and The Role of Organizational Design

[ad_1] I have always enjoyed stories about the old west with gunfights at high noon out in the middle of nowhere. Some old western towns would start, grow and die in a very short period of time. These types of towns were called boom towns. They would start quickly, flourish and then leave a few […]

Posted on March 17, 2019

Strategic Square – Whether or Not Marketing is a War

[ad_1] Recently I am getting phone calls from companies that want to talk to me about strategy, usually brand strategy or product strategy, sitting in front of many people who use various terms and different terminology. I must say that I personally am a great believer in long-term planning strategy, however I understand that sometimes […]

Posted on March 16, 2019

Pricing Strategies – The Top 10 Mistakes Most Companies Make

[ad_1] Price strategy is emerging as the most important resource for companies to increase their competitive advantage. The vast majority of companies have spent years achieving gains through cost cutting, outsourcing, process re-engineering and the adoption of innovative technologies. However, the incremental benefits from these important activities are diminishing, and companies need to look at […]

Posted on March 15, 2019

Marketing Vogue – Fashionable Ideas for Small-Business Owners

[ad_1] As a small-business owner, it’s OK if you’re trapped somewhere between the eighties and the early oughties fashion-wise…as long as your marketing is as in-the-now as the Buddhists. A marketing-mix that’s as up-to-date as Coco Rocha’s wardrobe might not make you an international celebrity…but it’ll definitely help you get paid like one. Take some […]

Posted on March 14, 2019

Does Your Website Follow "The Iron Law of Marketing?"

[ad_1] Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about […]

Posted on March 11, 2019

Medical Device Innovations: From Sci-Fi Movies to the Real World

[ad_1] Star Trek Tricorder The handheld medical device used in the popular Star Trek Enterprise might soon become a reality. With Qualcomm having began a contest to see if anyone can create a working tricorder (that weighs less than 5 pounds and fits in the palm!), the healthcare industry might be able to benefit from […]

Posted on March 11, 2019

10 Things You Didn’t Know About Affiliate Marketing

[ad_1] Most people have heard of affiliate marketing, even if they haven’t actually started doing it. Affiliate marketing is basically referring people to various products and services around the internet. For each sale you generate through your affiliate link, you earn a commission. The size of the commission depends on the products themselves, who is […]

Posted on March 10, 2019

Growth Equity vs Venture Capital – What’s the Difference?

[ad_1] Private equity is used to broadly group funds and investment companies that provide capital on a negotiated basis generally to private businesses and primarily in the form of equity (i.e. stock). This category of firms is a superset that includes venture capital, buyout-also called leveraged buyout (LBO)-mezzanine, and growth equity or expansion funds. The […]

Posted on March 9, 2019

Facebook Marketing Tips for Restaurants and Small Business

[ad_1] Facebook is today’s Lord Of The Social Networking Sites…period. The website currently has more than 500 million active users worldwide! Facebook operates the largest people search engine on Internet, and has the highest growth rates. You can skip all these stats, do your own research and then when you are done checking all these […]

Posted on March 8, 2019

Elevating Customer Service and Talent

[ad_1] How many times do we leave a retailer and feel that we – the consumer have experienced excellent customer service? Unfortunately not often enough – especially in the current economic climate! All too often we experience mediocre service with little enthusiasm or the desire to provide the customer with an experience that will create […]

Posted on March 6, 2019

10 Things to Consider When Starting Your PDR Business

[ad_1] Owing to the reasons that paintless dent repair is fast and efficient it is quickly becoming popular. But there is a dearth of trained professional technicians who are skilled in the techniques that are required for this trade. If after training you want to start your own business then here are some tips to […]

Posted on March 5, 2019

The Top 4 Challenges HR Professionals Are Facing in Emerging Markets

[ad_1] Much has been written about the rise of emerging markets and what they can offer in terms of talent pool. But not one emerging market is the same and one HR strategy may not fill all markets. In a changing environment, the HR strategies used to manage people in one country are sometimes ineffective […]

Posted on March 5, 2019

The Importance of Role-Play in Customer Service Training

[ad_1] Many external Customer Services Courses are theoretical, with only a little practical application to the real world of the attendee. In-house training given by experienced staff or an in-house trainer has huge benefits. It is relevant, on the job Customer Service Training which will, hopefully, combine the technical knowledge of the job with call […]

Posted on March 4, 2019

Agro Shade Nets – A Future of Crops and Plant Protection

[ad_1] There are several products that focus on making sure that agricultural activities can be carried out safely and in the best way possible. There are many problems and issues related to agriculture that need to be addressed and by using special techniques and ways, agricultural profits can be increased and better produces can be […]

Posted on March 3, 2019

Significant Problems Encountered in Implementing a New Strategy in a Business

[ad_1] '' Strategy is defined as the determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out those goals '' Chandler (1962) Strategy is a process and could be considered in fewer than three stages. These are: strategic […]